Google announces new advertising guidelines
Google announced a new set of advertising guidelines Tuesday, saying that users will no longer be allowed to advertise on its YouTube, Google+ and Android apps in places where it says those ads are not appropriate or are “inherently inappropriate” for children.
In a blog post, the company said it was making the changes because it “has a responsibility to ensure our products and services are not being used for harmful, illegal or inappropriate purposes.”
In addition to a ban on ads that feature “child pornography,” the company also said that users must “avoid promoting or promoting any material that could be construed as inciting or promoting conduct that could constitute a criminal offense.”
It is unclear how long the ban will last.
The company did not provide a timeline for its rollout, but said it would be implemented immediately after the guidelines are made public.
Google’s new guidelines come on the heels of similar bans by the U.S. Department of Justice, the Federal Trade Commission and the Office of the Attorney General.
In the U, the FTC ruled last week that Google’s Chrome browser was advertising to kids, and last week the DOJ announced a similar ban on Android.
In addition, Google said it will also remove its Android and Chrome app advertisements from sites that have been “targeted for content containing child pornography or child abuse.”
Google has also made changes to its AdSense platform that allow it to pay advertisers for the placement of ads.
The new platform will allow advertisers to pay for placement of targeted ads in ads, videos and sponsored posts.
“We believe that we have the right to tell you exactly what is in those ads,” said Google’s chief legal officer Fred Wilson.
“If you want to be a publisher, you want your ads to be displayed in the right place.”
Google says it will update the AdSense program later this month, and it will be rolled out to all publishers.