The Post’s Advertising Department: The first of a new era
By RYAN WALLACE, AP Advertising is the new battleground in Washington.
The Post’s editorial page, which is known for its conservative bent, recently published a series of stories about the ads that are being sold on the front pages of its newspapers and magazines.
It is a trend that has become so popular with publishers that some publishers have taken the initiative to create their own advertising divisions to compete with the more established ad agencies.
One such agency, American Express, has its own ad agency and has been working with The Post since 2008.
“We don’t have any other option but to start advertising ourselves,” said Mark Erikson, a senior vice president at the company.
The agency also works with some big-name companies.
The Post, for example, has paid to be used in a number of ads, including ads for Coca-Cola, McDonald’s and Ford.
The ad agency also has deals with Google, Microsoft, Yahoo, Amazon and Facebook, which are selling advertising on The Post.
American Express also has contracts with Facebook and Apple.