Aldi advertises ‘gay’ advert on TV
Aldi has a gay advert on its website, the first time it has appeared on the local television screens.
The advert features an image of two men kissing.
It is an advertisement for the Aldi food chain, a product which has been banned in Ireland, after an appeal to the country’s Advertising Standards Authority was rejected in December.
It advertises its food as “affordable, fresh and safe”, adding: “Aldi can offer a choice of flavours and freshness and a variety of flavours, from the classic ‘Alda’ to the latest ‘Amaru’.”
The company, which has its headquarters in the city of Oriel, Ireland, has been embroiled in controversy since it announced in September it would pull its food from the market in Ireland.
On Sunday, the company posted a new advertisement for a different food, which features a man and woman kissing.
The advertisement features the slogan: “You’re not alone.
We’re all a family at Aldi”.”
Our mission is to be a family and to support our family members in their journey of recovery from illness and bereavement,” the advertisement states.”
If you’re a family member or friend of any of our family or friends, we invite you to explore our website and experience our food.”
Aldis website has also featured a number of ads which have been criticised for promoting homophobia and transphobia.
The company also said in a statement that it is committed to supporting the rights of all people and is committed, as the Irish Advertising Standards Council says, to promoting a culture of inclusion and tolerance.
“The Aldi website has been used by hundreds of thousands of people, including thousands of families and friends.
The Irish Advertising Standard Council said in December that it would reject the appeal of the advertising watchdog over the adverts which included the slogan.”
We have made a number and are reviewing our policies and practices in this area to ensure that we are upholding our standards of inclusion, fairness and equality.”
The Irish Advertising Standard Council said in December that it would reject the appeal of the advertising watchdog over the adverts which included the slogan.