The NHL’s tucker Carlson ad buys are not just for the big-ticket brands but for all the little ones too
The NHL announced Thursday that it has spent more than $2 million on the second half of the year on advertising aimed at helping small businesses.
That figure does not include other deals that have already been announced.
The NHL spent $2.1 million on its advertising in 2017, which is up slightly from $2M in 2016, according to the league.
The average cost per ad was $6,400 per ad.
It is also the second-highest amount of money spent on ads in the NHL’s history, behind the $2 billion spent on the 2017-18 season.
The average cost of an ad on NHL Network was $1.4 million.
The league’s ad spend on the entire NHL is more than double the amount spent by the league in 2016.
It will mark the first time that the league’s entire advertising budget is spent on its own brands, the league said.
The new spending comes as the league faces pressure from the media and its customers to cut costs in an increasingly competitive landscape.
The NHL has already announced that it will cut its advertising budget by 20% next season, a move that is expected to affect advertising across the league, including TV and radio.
The NBA, meanwhile, has already been forced to cut its ads by 30% in 2018 and will likely have to cut further this season.
It has also been forced by the media to scale back its ads, and the NHL, which has been cutting back on its TV deals, has announced that its ad spending will be cut by a similar amount in 2019.
The NFL and the NBA have also been spending less on their own brands this season, but the league has not revealed the exact amount.
The NBA, for example, has spent about $3 million on ads on its website and mobile app, while the NFL has spent $5.7 million.
The NFL has also said it will continue to reduce its media advertising budget in the future.