Which brands are making the most money from their social media posts?
Advertisers who post on social media are being rewarded with more likes, retweets, shares and comments.
According to a study published Monday by research firm Brandwatch, the biggest brands using social media have earned a total of $2.4 billion in 2016, according to a tally by BuzzFeed.
The top four companies were: Nike, Disney, Samsung and Samsung.
The other five were: Apple, Google, Amazon, and Facebook.
The data comes from Brandwatch’s annual study of the marketing activity of over 300 top brands.
The companies collected data from social media platforms such as Facebook and Twitter and analyzed it through the use of data analytics tools such as Google Analytics.
“This study shows that social media marketing is a powerful marketing tool for brands to gain additional visibility on the web and on social platforms and increase the volume of sales for their brands,” said Brandwatch CEO and founder Christopher Fuchs.
“The brands are also leveraging their platforms to engage with their customers, which results in increased engagement and engagement in their advertising campaigns.”
Social media ads have become increasingly popular in recent years as brands increasingly try to reach an audience.
The study found that more than 60 percent of the top-grossing brands on Facebook and more than 90 percent of its top-earning brands on Twitter have used social media in some capacity, such as posting an ad, sharing content or creating a video.
Instagram has also emerged as a major player in social media advertising.
The company recently became the latest brand to start using social.
“Instagram is building a powerful, global brand,” Instagram Chief Marketing Officer Josh Zeman told CNBC.
“It’s also helping us to better understand the behavior of our audience, which is critical for advertisers who are trying to target their audiences with ads.”