TNF’s ‘Tribune’ ratings slump to 11th season lows
“TNF” has a ratings slump that is continuing unabated.
TNF has averaged 8.9 million viewers per season since 2009, but it has fallen to a new low this season with 8.3 million viewers in its last four seasons, according to Nielsen.
In fact, the average rating for all of TNF this season has been just below 9 million viewers.
“Tribunes” is also off a cliff this season, with an average of 5.9 in total viewers, according the Nielsen ratings.
“It’s really disappointing that we’re seeing ratings that are not as good as they’ve been over the last four years,” said Mark Shapiro, senior vice president of programming for ESPN.
“We’re very disappointed.”
Shapiro said that the decrease in the ratings comes largely from people who have seen the show at a lower level than they have before.
“If you look at the demographic of the audience, if you look across the board, it’s really a big drop-off,” he said.
Shapiro added that the decline is also the result of the network getting rid of more than half of its existing programs and changing its schedule.
ESPN, which has an exclusive deal with TNF for six years, said that its strategy is to give its advertisers more exposure to the shows that they’re interested in and the advertisers are more inclined to make an investment in the shows.
Shapiro also said that it will be easier to bring back former NFL players, who are typically a key draw for advertisers.
“As we’re working on these programs and bringing back some former players, they’re going to be more willing to make a big investment in these programs, and that’s going to make us more attractive to advertisers,” he told ABC News.
Shapiro said it will take more than the loss of NFL players to see a ratings drop on TNF.
“In our case, we’re not losing our NFL players.
We’re losing our viewers,” he added.
ESPN has made significant changes to its programming in recent years, including changing the format of “Trent Dilfer” to a series of live sports events.
This year, “Tortured By Sports” is being made available for cable, which will help ESPN get more exposure.
Shapiro suggested that TNF could be a good example for advertisers of how they can better target the audience they want to reach.
“The way that advertisers will do this is by making their programs a little more accessible to their audiences, and then it’s going from there,” he explained.
“For TNF, it will definitely be interesting to see how it plays out with that kind of strategy.”
Shapiro did not have an answer on when TNF would be coming back.
Shapiro declined to say how much money ESPN was getting for “TNT,” which was the most-watched NFL show in 2016.