Why do some Australian restaurants use the same adverts as foreign competitors?
There are plenty of ads on restaurant menus but it’s the ones in front of you that will often be your new best friend.
With the rise of social media, this could be your ticket to the latest bestseller list.
Advertisement Some restaurants may even be advertising their food to a global audience, with their own branded content on the menu, or they may just be using your credit card number to help make the sale.
What are some of the common types of ads?
Ads for food, drink, and other items are all part of the same social media strategy.
It’s a way for restaurants to sell their food and help promote their brands.
These advertisements can be on menus, on the side of the restaurant, or on other digital platforms, such as the mobile app.
Ads on restaurant menu items:What are the benefits of using an ad on your menu?
While the benefits are often great, there are some downsides.
Here are some common ones:You can’t see the ad on the menusYou can get a warning that says you’re being trackedYou can see an advertisement that says:You’re being watched by a company with a tracking deviceYou may not be able to buy the product in the storeYou may be told you’ve been linked to the site by an adYou may need to pay more to use an ad in the restaurantYou may have to re-post an ad with a different image or message to the one you saw before you bought itYour purchases may be tracked by your social media friends or by other people on your friends listYou may get a message that says “This advertisement is being used by our partner”If you want to avoid these pitfalls, it’s best to be aware of what you’re paying for and to look at all the information about the ads before you buy.
If you do buy something and you think it’s a legitimate business, you should contact the retailer or the company that sold it to you.
Some restaurant chains also use third-party advertising companies.
If your restaurant or restaurant-specific website is using an advertising agency, you’ll need to be more careful.
You can read more about third-parties and how to check they’re authorised.
Read more about the different types of adverts.
You’ll want to check if the advertising you’re buying is compliant with those terms and conditions.
If you’re worried about privacy, be sure to read more on the issues of privacy and online advertising.
Find out more about how advertising works in Australia.