Facebook advert bans game ad,in-game advertising,advertiser ban
Facebook is banning advertisements from its game advertising platform, The Irish Sun can report, in an effort to protect the company’s ad network from the rise of “social” games.
In an announcement posted to its Ad Rules blog, the social gaming company said: “In response to the recent explosion of interest in the game ‘Social’, we have implemented a rule that will require our advertisers to adhere to these guidelines as well as the existing ad code of conduct.”
The social gaming industry is a big one and it’s not clear what the exact rules are but Facebook said it would continue to monitor the situation closely and update them as needed.
In a separate statement to The Irish Mirror, Facebook said:”Advertisers are required to disclose any potential privacy concerns to us and we’ll continue to work closely with them to ensure they do not negatively impact our ad network.”
Online ads in games are currently regulated by the European Union, the US and Canada.
The US and EU have stricter privacy laws and are not likely to ban all online advertising, but Facebook is worried that the rise in the number of “game” advertisements will lead to a “digital divide” between the two areas.
“There is a digital divide between those who play games and those who watch ads on television,” Facebook said in a statement.
“We know that our ads are popular and we want to keep it that way.
But we want the right to know about any privacy concerns you may have.”
If you are concerned about a potential privacy impact on your privacy, please let us know.
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