When Your Ads Are False, Your Adwords Adwords ads are also false
The next time someone comes to you with a great idea and wants you to start building a company, ask yourself what you could do differently.
In an ad campaign, a simple ad will tell the story of the company and its business, but you may be missing out on some valuable insights that can make your ad campaign more effective.
How To Make Your AdWords Ads A Real Success Story, by Joe Mancini, Inc. and John Kowalski, Penguin Random House, Inc., is available for pre-order now.
It’s also available for digital download, and you can also order online.
The book includes the first full-length edition of the best-selling book, How To Make a Living In Advertising: How to Get the Best Ads You Can Get, and a full-color paperback edition.
Joe Mancino is a senior partner at Manciniti Associates and a former ad and media strategist at ad agency Ogilvy & Mather, where he served as the managing director of media, digital and strategy.
He is a co-author of How to Make a Working Business and is the author of The Most Important Thing in Your Life is Money: The Definitive Guide to Making Your Brand a Winning Business.
He is a frequent speaker and co-founder of CRAigslist Adwords and Crave, two new advertising services.