Yelp ads ‘disappointing’ to find ‘negative connotations’ about race
YELP, a social media platform that helps people find the best restaurants in a given city, is seeing some advertisers pull their ads from the site after a recent controversy about the Black Friday advertising campaign.
In the past year, Yelps trending topics have included racism, police brutality and police brutality protests.
The trending topics feature the trending restaurant items that have been most discussed by consumers, as well as the most popular items from those trending topics.
In 2016, Yotp said it would pull its ads from advertisers that participated in the Black Monday advertising campaign that encouraged shoppers to use coupons to buy food from the brands that they most associated with the holiday.
The company said the move was made to improve the company’s bottom line.
Yelpers trending topics from 2016 are: #blackfriday, #blacklivesmatter, #loveisall we dont know what happened to the police officers who were murdered last year, it seems, said an ad on the trending topics page on November 15.
But advertisers said the ads that appeared on the page were not from the company, and it would be hard for them to figure out who was behind them.
Yulman Pappas, YELPS chief executive, said the decision was a “mistake.”
The trending category has become an important part of YELPs marketing, he said.
“It is the biggest channel for us.
It’s an amazing way to reach our customers.
So we decided to pull the ads and to do some soul searching,” Pappis said.
Pappases campaign included a series of ads in the past few days.
The ads, which included a photo of a black family, featured two people of color in the front and two white people in the back of the ad.
The people in both photos were wearing T-shirts and hats emblazoned with a Black Lives Matter slogan, and a man with the slogan, “My life matters, I’m here to support you,” appeared next to one of the people in each photo.
The campaign was also aimed at Black Friday shoppers, and the hashtag #BlackFriday appeared in the ad, according to Pappias company.
The Yelpmix ad campaign included the hashtag “#BlackFridays,” but did not include a picture of a person of color, said Pappasias company in a statement to CNN.
The move came just days after an ad for an Asian restaurant in Houston appeared on Twitter.
The hashtag “#YelpAsian” was trending on Twitter on November 16.
The Instagram ad for the restaurant in the Instagram ad featured a young black man in a white shirt, wearing a hat emblazened with the hashtag, “Love is all we do.”
The Instagram post included a picture that showed the young black male in the restaurant.
Pappy Sippens, president and chief executive of YPPS, said that the hashtag “Yelps most popular trending topic” had been used in nearly all of the YPPL ads since the company began tracking the trending topic in January.
“As an industry, we’ve learned a lot about how to best engage with our audiences and we’re now using that information to help inform our advertising decisions,” Sipps said in a tweet.
“We have a long way to go but we believe the best way forward is to continue our focus on building a stronger and more diverse community.”
Pappos company also announced that it is reviewing its advertising policy for the Black Friday ads.
“While the #BlackFriday hashtag has been a part of the trending hashtags for a while, we wanted to make sure that it was clearly communicated and that it wasn’t a distraction for our customers,” Pappy said in the company statement.
“In light of the recent controversy surrounding Black Fridays, we want to take this opportunity to review our policies and processes to ensure we are in the best position to support our communities.”