What to expect in the first six weeks of 2017
In January, the UK’s Advertising Standards Authority (ASA) published its annual ad rules report, which laid out guidelines for the way advertisers can market to people who aren’t necessarily looking for advertising.
But as it turned out, the rules weren’t a very good guide to the way most people saw advertising in 2017.
A lot of the ads were too obvious.
The UK’s advertising rules, for example, prohibit the placement of a “cocoa” or “apple” logo on a “gift” or a “treat”.
It’s also illegal to include a “buy” button or a link to an “order” button on an ad, even if the ad clearly tells you to do so.
So what’s a good ad for you?
The guidelines are good enough, but they’re not really meant to help consumers make informed choices.
Instead, the ASA said it wanted to provide guidance on how to “identify advertising that meets certain guidelines and should be promoted”.
It wants advertisers to avoid the following: A product or service that is advertised on an “ad-like” website.
A service that uses “a distinctive image that is clearly designed to be displayed in a way that is similar to the style of the product or other content”.
A “advertising that has no clear, unambiguous purpose other than to make people feel good”.
The guidelines also explicitly recommend that advertisers be mindful of the fact that “most people have different tastes and expectations”.
This means that a lot of what you see on television, online or in the news isn’t just an advertising for Coca-Cola, but a mix of advertising and content that will appeal to different people.
In particular, the guidelines recommend that marketers spend less time “buzzing” people on the internet.
“For example, while it is perfectly possible to target an individual audience on the Internet, it is also entirely possible to place advertising in an online article that is designed for the specific audiences of people who may not necessarily be interested in or have an interest in an advertisement,” the guidelines state.
So what should you do?
First, the ad guidelines have a good place to start.
If you’re already paying attention to advertising trends in the UK, you can use them to your advantage.
“The guidance suggests that we should be paying attention in particular to the specific type of advertising that is likely to attract particular audiences, or which has particular potential audiences,” says Matt McGovern, senior research manager at ad research company iMarketer.
You can find out which websites are most popular, what ads are most likely to be seen, how long they take to run and how much advertising they receive.
Also, look for the ads that appear on TV, the web and social media.
“This can be particularly important when looking at specific brands, as the number of times a brand has been used will give you an indication of how likely it is that the brand is likely for people to see it in the future,” McGovern says.
“It can also give you insight into how the ads are being used, or the type of audience they are targeting.”
For instance, the British Medical Association is a top advertiser on social media and TV, with more than 6,000 tweets and Facebook posts about the organisation per week.
That’s a lot more people than it would be on the web.
If you want to know how your social media behaviour is influencing your search results, you’ll want to use AdWords, which is a search engine that lets you filter search results by keyword and then by advertiser.
You can also check the “Advertiser Tracking” feature on your Google Ads account to see which ad networks are using your search terms.
For instance: “The UK Medical Association advertises on YouTube and Instagram, with some of its videos being seen by more than 20 million people each week.
This indicates that there is a high likelihood that people are interested in seeing this video and are likely to click on the video if they are given a chance to do it.”
This shows that the ads being placed on YouTube have been used by a large number of people, and that advertisers are spending a lot to reach them.
There’s more to discover, of course.
You’ll want a look at the AdWords statistics to see what’s going on with each brand, how often their ads appear and how well they are performing.
Also, you might want to look at how much money advertisers are making from the videos they put up.
“There is also a large amount of ad spending in the context of YouTube and the advertising revenue streams that YouTube is generating from these types of videos,” McBride says.
Another way to get an idea of how well a particular brand is doing is to look up their Twitter followers.
You could then see if you can compare their results against those of